Destination interest

advertising

Predictive 'likely to visit X' destination-interest scores are probabilistic, not observed; treating the resulting audience as equivalent to a confirmed-visitor segment overstates targeting precision.

Detection

Segment is built from a propensity/likelihood model score rather than an observed visit event.

Mitigation

Report the underlying model's precision/recall alongside the segment
Use a documented score threshold, and disclose it, rather than presenting probabilistic membership as certain

Affected conversions

Point → H3 exact
Point+radius → H3 approximate