IP-derived location
advertisingIP geolocation is coarse and often centroid-biased; it is not physical presence, and it is not a point — it is a disk at a stated confidence.
Detection
locationSource = ip.
Mitigation
- Never point-convert an IP lookup — use the probabilistic crosswalk (ip-to-h3)
- Cap resolution to the accuracy radius
- Label matching semantic explicitly (not physical_presence)
Read the full article: IP Lookup To H3 →
Ether Data · Spatio-temporal intelligence